Discussion of a graduation project for the Faculty of Business Administration and Finance entitled “The Impact of Brand Awareness – Brand Associations – Perceived Quality on Consumer Loyalty” (In Luxury Field)

Under the supervision of Dr. Majd Al-Nufoury Head of Marketing Department at the Faculty of Business Administration & Finance at IUST and in the presence of the jury composed of Professors: Dr. Fadi Jamaan the head of Banking and Finance Department and Dr. Moaed AlHaj Saleh, a graduation project (2018 – 2019) was discussed today under the title of “The Impact of Brand Awareness – Brand Associations – Perceived Quality on Consumer Loyalty” (In Luxury Field), prepared by Nasser Ma’amoon Hammoud.

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